Welcome to Alexander Leadership Group, we help Test & Measurement companies achieve profitable, double-digit growth.
Empowering Sales Success
About Us
Alexander Leadership Group helps Test & Measurement companies improve their sales team performance, implement more efficient processes, and ensure strategic initiatives are properly aligned.
With over 35 years of experience helping T&M companies like Tektronix, NI, Anritsu, and Rohde & Schwarz significantly increase their revenues by improving organization efficiencies and reducing sales cycles, we can help you achieve similar outcomes.
What We Do
Strategy, Sales Planning & Execution
Strategic Leadership
Vision, Mission & Strategy Development & ImplementationMarket & Competitive AnalysisPortfolio/Vendor Assessment & DevelopmentAmericas Market Development, Canada, Mexico, Brazil, Central & South America, CaribbeanM&A Assessment & Integration Sales Planning & Execution
Building Customer Focused & Growth Oriented Sales OrganizationsKey/Strategic Account ManagementSales Channel Assessment, Development & ImplementationTactical & Strategic Sales Coaching & TrainingProfessional Manufacturers Rep ManagementTalent Acquisition & Employee DevelopmentExpert Network
Marketing Strategy, Campaign Planning & ExecutionDigital Marketing & EventsTechnical Product Marketing & ManagementTechnology Expertise - Wireless, Digital/Optical, Carriers, RAN/ORAN, VNAs, Spectrum Analyzers, BERTs, etc.Certified Salesforce CRM Best Practices & ImplementationCase Studies
01
Challenge: A leader in field carrier testing was missing sales goals with network operators.
Solution: Implemented Key Account plans and initiatives to engage higher level decision makers with leading wireless carriers in the Americas.
Results: This strategy resulted in profitable, >20% sales growth with wireless carriers in the US, Canada, and Mexico and deeper relationships as a basis for continued growth.
02
Challenge: A leading test & measurement company was experiencing declining sales, a dysfunctional sales model, and demoralized sales team.
Solution: We helped immediately reorganize the sales model with input from front line team members and implemented a streamlined structure for growth.
Results: These innovations returned sales to stability and +10% growth and helped retain key personnel with individualized professional development plans which empowered the sales team to take control of their individual career paths.
03
Challenge: A newly restructured sales team was responsible for test & measurement sales in the western US with the added responsibility of growing the challenging video test market in Hollywood.
Solution: I helped the team develop Strategic Territory Plans, add experienced video sales professionals, and deliver focused technology & application training.
Results: These actions resulted in an industry-focused sales team who exceeded targets by >10% for the subsequent three years.
1:1 Executive & Leadership Coaching
COaching for Excellence
My Approach & Experience: Integrity is the one thing in this world we have control over, for those who know me know I cherish this value above all others. Business is all about people which is why I value, appreciate, and nurture my network of friends and colleagues. I'm an expert in a few areas but certainly not all which is why I collaborate with my network to develop creative solutions for my clients. Consulting is a team sport, it takes a village. I have more than 35 years of successful sales and leadership experience in the technology and communications industries. Let's have a conversation and let's explore your situation together.Get in touch.
If your sales have stagnated, reach out to us for a conversation and let's explore your situation together.